Lead Generation Conversion
The Real Cost Per Closing: 6 Lead Sources From $500 to $6,500
Cost per lead is a vanity metric. When you rank 6 lead sources by cost per closing, the cheapest leads often become the most expensive, and Google Ads beat Zillow by 4x.
Lead Routing Workflow: Fix This Before You Buy More Leads
A source-level lead routing workflow for teams that want cleaner handoffs, faster response compliance, and better paid lead ROI. NEEDS_HUMAN_REVIEW