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Lead Generation
Compass Got 1.2M Leads. The Per-Agent Math Nobody's Running.
The Compass-Redfin-Rocket deal delivers 1.2M leads over three years. Per agent, that's roughly 19 per year. We ran the math independent agents should run before reacting.
Lead Quality Is Becoming the New CPL Battleground for Agent Teams
Real estate teams are shifting from lead volume metrics to verified-contact quality, conversation rates, and cost per qualified appointment.
Portal Leads Hit $181: The 2026 Mix Agents Should Run
Portal CPL reached $181 in 2026. Here is how agents should rebalance expired, FSBO, and nurture budgets using conversion-rate math.
When Your CRM Goes Dark, Leads Don't Wait: The 4-Minute Fallback Test
Most teams spend hours comparing CRM features and no time stress-testing failure. Here is a fallback workflow that keeps response under 4 minutes.