RobinFlow vs Follow Up Boss
Follow Up Boss is one of the most popular CRMs in real estate, known for its clean interface and 250+ lead source integrations. But it was built for lead management, not seller lead conversion. Here’s an honest look at how the two platforms compare so you can decide which one fits your business.
Quick Comparison
The numbers that matter most when choosing a seller lead tool.
| Feature | RobinFlow | Follow Up Boss |
|---|---|---|
| Starting price | $37/mo | $69/user/mo |
| Contract required | None | None |
| Free trial | 14-day free trial | 14-day free trial |
| Setup time | ~10 minutes | 30–60 min (learning curve) |
| Guided seller journey page | ✓ | ✕ |
| Automated follow-up sequences | ✓ | ✓ |
| Built-in dialer | ✕ | ✓ |
| 250+ lead source integrations | ✕ | ✓ |
| Batch/mass texting | ✕ | ✕ |
| Transaction management | ✕ | ✕ |
| Built-in landing pages | ✓ | ✕ |
| Setup fee | $0 | $0 |
Pricing Breakdown
What you actually pay each month — no hidden fees.
RobinFlow
$37 /month- No contract — cancel anytime
- 14-day free trial, no credit card required
- $0 setup fee
- Unlimited landing pages & lead capture
- Full lead tracking dashboard
Follow Up Boss
$69 /user/month (Grow plan)- No contract — cancel anytime
- 14-day free trial available
- Pro plan: $499/mo for up to 10 users
- Platform plan: $1,000/mo for up to 30 users
- Dialer add-on: +$39/user/mo on Grow plan
Where Each Platform Shines
Both tools serve real estate agents — but they solve different problems.
What Follow Up Boss Does Well
- 250+ lead source integrations. Follow Up Boss connects to Zillow, Realtor.com, Facebook Leads, and hundreds more out of the box. If you run leads from multiple sources, FUB consolidates them all in one place — that’s genuinely hard to beat.
- Clean, intuitive interface. Agents consistently praise how easy FUB is to navigate compared to bulkier CRMs. The learning curve is real for action plans, but day-to-day use is straightforward.
- Speed-to-lead automation. FUB can respond to new leads in under 60 seconds with automated texts and emails, then route them to the right agent using round-robin or custom rules.
Where RobinFlow Is Different
- The guided seller journey. RobinFlow gives every seller lead a personalized page that walks them through the listing process step by step — market data, timeline, your recommended prep work. Follow Up Boss doesn’t have anything like this.
- Built for seller leads specifically. FUB is a general-purpose CRM that works across buyer and seller leads. RobinFlow is purpose-built for converting seller leads with proven follow-up sequences designed around the seller journey.
- Fraction of the cost. At $37/month flat, RobinFlow costs less than a single user on FUB’s entry plan. For agents who don’t need a full CRM and 250 integrations, that savings adds up fast.
What Real Agents Say About Follow Up Boss
Sourced from G2, Capterra, and industry review sites. We included both positive and critical feedback.
“FUB has a much cleaner user interface and is extremely easy to navigate. Leads are well organized, and it’s easy to keep track of current and potential clients.”— Agent review via Capterra
“There is a serious learning curve when getting adjusted to FUB. It can take some time getting used to it, but luckily, there are a lot of helpful resources like their private Facebook group.”— Steve S., G2 review
“The software is powerful but requires someone in the organization who has mastered it to use it to its full capability. Sometimes tags work and sometimes they don’t, which is very frustrating.”— Agent reviews via G2 & Capterra
Which Platform Is Best For You?
Follow Up Boss is best for:
Teams running leads from multiple sources (Zillow, Realtor.com, Facebook, PPC) who need a centralized CRM to consolidate, route, and follow up on every lead automatically. If you have 5+ agents and your main challenge is speed-to-lead and lead distribution, FUB is purpose-built for that workflow.
RobinFlow is best for:
Solo agents and small teams who want a simple, affordable seller lead tool with a guided seller journey page that converts. If you already have a CRM handling your buyer leads and need a dedicated tool for capturing and converting seller leads — without paying $69+/month per user — RobinFlow is built for you.
See What Your Seller Page Would Look Like
Build your first guided seller journey in under 10 minutes. No credit card, no contract, no onboarding call required.
Preview Your RobinFlow Page