The Silent Generation in Real Estate – Strategies for Agents

The Silent Generation, born between 1928 and 1945, represent the smallest percentage of buyers but still make up a portion of the market. These individuals are often selling family homes or relocating to be near family or healthcare facilities.

Key Trends for Silent Generation Buyers and Sellers

• Downsizing and Relocation: Many are selling larger homes and moving into smaller properties, senior living communities, or closer to family.
• Focus on Health and Safety: Proximity to healthcare services and homes with safety features are key priorities for this group.

Strategies for Agents Working with the Silent Generation

• Provide Personalized, Hands-On Service: The Silent Generation appreciates one-on-one service. Be prepared to spend extra time explaining the process and helping them through each step, especially when it comes to selling homes they’ve lived in for decades.
• Highlight Proximity to Family and Services: Many are relocating to be closer to family or medical facilities. Focus on properties near family-friendly communities, hospitals, or senior living services.
• Assist with Estate Planning and Legal Aspects: This generation often requires help with estate planning, trusts, and wills. Being knowledgeable about estate sales and probate can help you gain their trust and make the process smoother.
• Market Accessibility and Safety Features: Homes with features like handrails, walk-in showers, and single-story layouts are likely to be more appealing to this group.