Homebot Pricing: Agents Without a Lender Pay $50, Not $25

The $25 Homebot price you've heard about is real, but it isn't the agent price. It's the price for an agent whose lender signs on as co-sponsor. Go without a lender and Homebot's agent pricing page puts you on the Solo plan at $50 a month, twice the cost, and you get fewer features for it: no Home Search app, no buyer lead capture, no video. That's the part of Homebot pricing most reviews skip, and it changes the decision. The cheap plan comes with a lender's name on your past-client emails, and the plan without one costs more and does less. We pulled Homebot's agent and loan officer rate cards on October 29, 2026, priced every plan at 250, 500 and 1,000 clients, and worked out what each arrangement costs you and what the lender gets in return.

How Much Does Homebot Cost for Real Estate Agents?

Homebot costs agents $25 a month on the Partner plan, which requires a co-sponsoring lender, or $50 a month on Solo without one. Each adds a one-time $50 setup fee and covers 250 clients. Team costs $100 a month for 500 clients and 2 agent profiles. Extra clients cost $10 a month per block of 100.

All agent plans bill monthly, and the page lists no annual discount for agents, unlike the 16% annual saving on loan officer plans. Sales tax may apply depending on your billing zip code. The client cap matters more than the headline price. Each plan counts the homeowners you load in, and once you pass 250, every additional 100 adds $10 to your bill, so a database of 1,000 past clients and sphere contacts costs several times the advertised rate. A footnote on the page is easy to miss: "Co-sponsored agents pay separately for their own Homebot subscription." Co-sponsorship cuts your price in half. It doesn't make Homebot free, which is what some older reviews still suggest. If a lender tells you Homebot "costs you nothing," ask to see the invoice your account generates.

Who Homebot Is Built For

Homebot is a past-client retention tool, not a lead source. Each month it sends your past clients a Home Digest email about their home, under your name rather than a stranger's. The case for that rests on time. NAR's 2025 Profile of Home Buyers and Sellers, published November 4, 2025, found the median seller had stayed in their home 11 years before selling, a record high, and that a record 91% of sellers used an agent. Your past client will almost certainly hire someone when they sell. The question is whether they still remember it was you after a decade. Homebot's pitch is that a monthly equity email holds that spot better than a holiday card. It fits agents with a few hundred closed clients and a sphere they've stopped touching, and it's a weak fit for a new agent with 30 contacts, who'd pay for 250 seats and fill a fraction of them.

What Each Homebot Plan Includes

Partner is the plan Homebot labels "Best Value," and on features it's hard to argue. For half Solo's price, you get the nationwide Home Search experience with iOS and Android app access, buyer lead capture next to homeowner lead capture, and the ability to send and embed video. Solo gets the Home Digest and homeowner lead capture, and that's it. So a solo agent who refuses a lender partner pays $300 more a year for a smaller product. Team is the one plan where co-sponsorship is optional and the price isn't cut by it. Its $100 covers 500 clients and two agent profiles, with additional agents at $50 a month each, and each extra profile brings 250 more clients. That's identical to two agents each paying for Solo, except the team gets admin controls, a single bill, shared client pooling and the Partner feature set.

The Lender Discount, Priced Out

The co-sponsor discount isn't charity. It's a second customer. Homebot's loan officer pricing starts at $125 a month for Starter, plus a $100 setup fee, and each loan officer plan includes one co-sponsored agent. Each additional co-sponsored agent costs the lender $25 a month. Do the math on any agent past the lender's first: you pay $25, the lender pays $25, and Homebot collects $50 a month for your client list, exactly what Solo charges. The lender isn't paying for nothing, either. The Starter plan lists "alerts for new transaction opportunities" and access to Homebot's referral network among its features. Before you accept a co-sponsorship, ask the lender in writing which of your clients' activity triggers those alerts, whether their name and photo appear on your clients' digests, and what happens to your account if the partnership ends. You're trading a $25 discount for a lender's seat inside your most valuable relationships, and that trade should be explicit.

What 500 or 1,000 Past Clients Actually Cost

Most agents who want Homebot have more than 250 contacts worth sending a digest to. At 500 clients, you need three extra blocks of 100 on Solo or Partner, which adds $30 a month. That puts Partner at $55 and Solo at $80, while Team stays at $100 because 500 clients are already included. At 1,000 clients, you need eight blocks, or $80 a month, so Partner runs $105 and Solo $130. Team needs five blocks on top of its 500, for $150. Year one at 500 clients comes to $710 on Partner ($55 times 12, plus the $50 setup) and $1,010 on Solo ($80 times 12, plus $50). That's a $300 gap, every year, for the agent who goes it alone.

Per client, Homebot is cheap. A full 250-client Solo plan costs $600 a year, or $2.40 per client. Partner works out to $1.20. Stretch that over the 11-year median NAR found between purchase and sale, and you've spent about $26.40 per client on Solo, or $13.20 on Partner, to stay in front of a homeowner who's likely to hire an agent again. Compare that to the cost of a single listing lost to a competitor and the subscription is the smallest number in the equation. The real cost question is whether your list is clean. Paying $10 a month per 100 for contacts with dead emails, or for renters who'll never sell, inflates the per-client number fast. Prune before you upload. Our breakdown of how accurate Homebot's estimates are covers what those homeowners will see in their digest.

Integrations: Where Homebot Plugs Into Your CRM

Homebot's agent pricing FAQ names Follow Up Boss, Salesforce, Total Expert, Slack, Big Purple Dot and Zapier as integrations, plus an open API for everything else. For most agents the Follow Up Boss connection is the one that matters, because a digest that triggers a "this homeowner is checking their value" signal is only useful if it lands where you work your follow-up. Homebot's own comparison against Fello claims a 75% monthly open rate on the Home Digest, against a 42% industry benchmark, and an "89% accuracy in the top 50% of scores" for its Likely to Sell Score. Treat both as vendor claims, since no third party has audited them. They also show where Homebot sits against heavier tools. Fello's Growth plan costs $499 a month, or $415 billed annually, for 3,000 contacts. Loading 3,000 clients onto Homebot Solo would take 28 extra blocks and cost $330 a month, so Homebot stays cheaper even at that size, though Fello bundles more outreach.

Is Homebot Worth It for Your Business?

For an agent with a few hundred past clients and no monthly touch, yes, and the decision you actually have to make is about the lender. Here's how to call it:

• You already refer buyers to one lender you trust: Take the Partner plan. You save $300 a year at 500 clients and get the Home Search app and buyer lead capture that Solo lacks.
• You work with several lenders, or none you'd put on your clients' emails: Pay for Solo. The $25 a month buys you a digest with only your name on it.
• You run a team with two or more agents: Price Team at $100 against two Solo seats. The cost is the same, and Team adds shared client pooling and admin controls.
• You have fewer than 100 past clients: Wait. A monthly equity email to 40 people won't earn back $600 a year faster than a phone call to each of them.

A digest only works if you act on the homeowners who engage with it. Our 5-touch post-close CRM sequence shows where an equity email fits alongside calls and texts, and the client rehire gap explains why most agents lose repeat business they should keep. When a past client clicks through to check their value, they need a page that turns curiosity into a listing conversation. RobinFlow builds home-valuation funnels and seller-lead campaigns for agents and teams, so that click has somewhere to go. Start your RobinFlow onboarding and see what a valuation funnel would look like for your sphere.

Frequently Asked Questions About Homebot Pricing

Is Homebot free for real estate agents?

No. Homebot's agent pricing page says co-sponsored agents pay separately for their own subscription. The lowest agent price is $25 a month on the Partner plan, which requires a lender co-sponsor, plus a one-time $50 setup fee.

How much does Homebot cost without a lender?

The Solo plan costs $50 a month plus a one-time $50 setup fee, for 250 clients. It includes the Home Digest and homeowner lead capture, but not the Home Search app, buyer lead capture or video features that Partner includes.

How much does Homebot charge for extra clients?

Agent plans charge $10 a month for each block of 100 clients beyond the plan's limit. Solo and Partner include 250 clients; Team includes 500. A 1,000-client database costs $105 a month on Partner and $130 on Solo.

How much does Homebot cost for loan officers?

Loan officer plans cost $125 a month for Starter, $225 for Pro and $300 for Unlimited, each with a $100 setup fee. Each includes one co-sponsored agent, and additional co-sponsored agents cost $25 a month. Annual billing saves 16%.

Does Homebot integrate with Follow Up Boss?

Yes. Homebot lists Follow Up Boss among its integrations, along with Salesforce, Total Expert, Slack, Big Purple Dot and Zapier, and offers an open API for other systems.