Brokerage Economics
Agent Count Is Up, But U.S. Productivity Is Splitting in Two
Compass, eXp, and RE/MAX filings show headcount growth no longer predicts local productivity without cohort-level operating benchmarks.
Brokerages Paying Your CRM Can Hurt Production More Than It Helps
Brokerage-paid CRM programs are shifting from one-size mandates to controlled choice, with tighter KPI-based governance in 2026.
Compass, eXp, and RE/MAX Just Drew a New Brokerage Margin Map
Fresh earnings from Compass, eXp, and RE/MAX show how brokerage leaders are balancing growth, software spend, and margin discipline in 2026.
Follow Up Boss Is Becoming Zillow Pro's Operating Layer
Follow Up Boss and Zillow Pro now affect both response speed and channel concentration risk. Here is the margin rule set teams should use before 2026 renewals.
High Commission Splits Are Not the Same as Higher Agent Income in 2026
Q4 brokerage earnings and T3 Sixty research show why split percentage alone is a weak decision metric without support quality and net-income tracking.