Baby Boomers in Real Estate – Strategies for Agents

Baby Boomers, born between 1946 and 1964, make up a large portion of the home-selling market, though some are still buying homes. Many Boomers are looking to downsize or relocate for retirement, making them a unique group of buyers and sellers.

Key Trends for Baby Boomers

• Downsizing or Relocating: Many Boomers are selling larger homes and looking to downsize or move closer to family or leisure destinations.
• Focus on Low-Maintenance Living: Boomers are looking for properties that require less upkeep and maintenance.
• Health and Accessibility: Accessibility features, such as single-level homes, walk-in showers, and proximity to medical services, are high priorities.

Strategies for Agents Working with Baby Boomers

• Highlight Low-Maintenance and Accessible Homes: Focus on homes with low-maintenance yards, newer appliances, and single-story living. Accessibility is key, so highlight homes with features like wide doorways, walk-in showers, or proximity to medical facilities.
• Be Knowledgeable About Retirement Communities: Be prepared to showcase homes in areas that cater to their needs, such as resort-like amenities or active lifestyle programs.
• Assist with Selling and Downsizing: Offer guidance on the downsizing process and help them find a smaller, more manageable property.
• Leverage Email and In-Person Communication: Boomers prefer phone calls, emails, or face-to-face meetings. Offer personalized service with in-person showings and help explain each step of the buying or selling process.